Junk mail Direct mail is often referred to as junk mail because most of it is thrown away by the recipient. In fact, only a small amount of direct mail advertising is read by the consumer. A typical scenario is a consumer gets his mail from the mail box and starts glancing over each piece. The mailers he has no interest in (which is most of them) are immediatly thro wn into the trash. The ones of interest are kept and read. When a direct mail campaign is sent, only […]
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The Best Advertising Media for Small Business
May 19, 2010 by Bill Cherry 1. What is newspaper advertising and when to use it? 2. What is TV advertising and when to use it? 3. What is radio advertising and when to use it? 4. Yellow page advertising and when to use it? 5. Direct Mail/ Direct Marketing. 2. General Advertising: Target market: Demographics: describes the customer’s age, sex, income, education etc. Demographics help identify the kind of advertising and what medium to use. Physiographics: describes what people think, believe, opinions, morals, attitudes. Physiographics can be used to […]
How to Create a Low Cost Website
by Bill Cherry Every business needs a website: Now days every business needs a website. That includes small one person businesses like authors, lawyers, insurance agents and freelance professionals. Customers expect every respectable business to have a website. If a business doesn’t have a website, potential customers start to wonder, “What’s wrong with this business?” Not having one makes people distrust the business. Example: I coached a student who told me she wanted to get a certain business franchise and ask me to give her my opinion of it. We […]
E-books: The Fastest Growing Part of the Publishing Industry
Learning Objectives: What are E-books? Fastest growing segment/audio books Kind of e-books- novels, non fiction Why e-books Self publishing E-books are simply books that are not published through traditional methods. E-books are published and distributed through the Internet. E-books are the fastest growing segment of the publishing industry. Why? It costs nothing. For decades you had to have many thousands of dollars to print and publish a book. Today with print on demand and the Internet, writers can publish their book on the Internet. Audio books are the second fastest […]
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