Junk mail Direct mail is often referred to as junk mail because most of it is thrown away by the recipient. In fact, only a small amount of direct mail advertising is read by the consumer. A typical scenario is a consumer gets his mail from the mail box and starts glancing over each piece. The mailers he has no interest in (which is most of them) are immediatly thro wn into the trash. The ones of interest are kept and read. When a direct mail campaign is sent, only […]
Archive | Perform Administrative Tasks RSS feed for this section
The Best Advertising Media for Small Business
May 19, 2010 by Bill Cherry 1. What is newspaper advertising and when to use it? 2. What is TV advertising and when to use it? 3. What is radio advertising and when to use it? 4. Yellow page advertising and when to use it? 5. Direct Mail/ Direct Marketing. 2. General Advertising: Target market: Demographics: describes the customer’s age, sex, income, education etc. Demographics help identify the kind of advertising and what medium to use. Physiographics: describes what people think, believe, opinions, morals, attitudes. Physiographics can be used to […]
Protected: Ent. Graduate Call 4-22-09
There is no excerpt because this is a protected post.
Business Basics – Computer Security
Computer security is paramount Greatest source of data theft is employees Security software McAfee PC Tools Norton Ad ware Spy ware Doctor Registry Mechanic Spybot Search and Destroy Malware E-commerce can give you the edge Customers expect a business today to have a website. A website gives your business credibility A website can provide information about your products, services etc. Selling on the Internet expands your market world wide. Selling on the web gives you another marketing channel. These are some of the things you need to know about business […]
Affiliates