How does a person bridge the enormous gap between a manuscript and a book? There are three options: trade (commercial) publishing, subsidy (vanity) publishing, or self-publishing. Commercial publishers are the so-called “giants” in the industry. Forty-five percent of all sales are monopolized by five major publishers today: Unfortunately, they’re so big they no longer hear the voice of the little person. Continuing corporate mergers and take-overs compound the problem. Unless you are famous (or infamous), your manuscript has little chance of making it through the corporate front door. And even […]
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Junk Mail: Make Big Money
Junk mail Direct mail is often referred to as junk mail because most of it is thrown away by the recipient. In fact, only a small amount of direct mail advertising is read by the consumer. A typical scenario is a consumer gets his mail from the mail box and starts glancing over each piece. The mailers he has no interest in (which is most of them) are immediatly thro wn into the trash. The ones of interest are kept and read. When a direct mail campaign is sent, only […]
How to Use eBay to Build Your Business
Businesses have a number of different channels through which to sell products. These include retail, wholesale, Internet, and direct sales. There is one classification of sales channels that businesses owners everywhere are overlooking. That is the category of major selling sites such as eBay. Some may ask, “Isn’t selling products on eBay just the same as selling on a business website?” The answer is NO. There is a huge difference and I will show it to you in a moment. Most people have the perception that an eBay business is […]
How to Create a New Product
by Bill Cherry Everyone at one time or another has had a good idea or an idea that’s not so good. You have had that flash of brilliance when the light bulb in your head went on and you know this is the big one. Of course after a day or so the idea fades and soon forgotten. What is a good idea? Sometimes we think we know but usually we don’t. A good idea will either satisfy a need, create a new product, or a new technology. Does your […]
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