April 6, 2011 Entrepreneurship Group Coaching Call One of the biggest marketing expenses for most large or small businesses is printing. From business cards, to brochures, to presentation folder it all adds up to a large amount. For most business owners the printing is mysterious. They don’t k now how a brochure is created and printed and they don’t know whether the printer they are using is the best one for their needs. They certainly don’t know how to get price bids from several printers. In this lesson I will […]
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Raise Money with Your Business Plan
March 2, 2011 Graduate Entrepreneurship Call 1. What a business plan is: A business plan is a report that tells the reader what your business is about. It includes several different sections like the executive summary, operating statement, mission statement, important documents, market analysis, situational analysis, and marketing plan. 2. Why a good business plan is necessary and valuable: A good, well written business plan can be used for several important things. First, it can be used to raise money from investors or bankers, and second to help the business […]
How to Use eBay to Build Your Business
Businesses have a number of different channels through which to sell products. These include retail, wholesale, Internet, and direct sales. There is one classification of sales channels that businesses owners everywhere are overlooking. That is the category of major selling sites such as eBay. Some may ask, “Isn’t selling products on eBay just the same as selling on a business website?” The answer is NO. There is a huge difference and I will show it to you in a moment. Most people have the perception that an eBay business is […]
Basics of Conducting a Focus Group
by Bill Cherry What is a focus group? A focus group is a method to learn what potential customers think about a product, service, or idea. This research method has been used for decades by many of the largest corporations. A focus group consists of a small group of people that get together in a room and talk about products, services, or ideas. The researcher listens and watches the group’s responses to gain insight into customer’s attitudes about the product or service. Many companies that develop new products or services […]
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