May 19, 2010 by Bill Cherry 1. What is newspaper advertising and when to use it? 2. What is TV advertising and when to use it? 3. What is radio advertising and when to use it? 4. Yellow page advertising and when to use it? 5. Direct Mail/ Direct Marketing. 2. General Advertising: Target market: Demographics: describes the customer’s age, sex, income, education etc. Demographics help identify the kind of advertising and what medium to use. Physiographics: describes what people think, believe, opinions, morals, attitudes. Physiographics can be used to […]
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How to Use Yellow Page Advertising
by Bill Cherry The yellow pages are the most powerful advertising medium for certain kinds of businesses. Yellow page directories can be found in every home and almost every business. The total reach (the total number of people who have a directory) is almost 100% of the population. Unlike other media, people use the yellow pages when they are ready to buy. If a buyer needs a lawyer, insurance agent, or a medical specialist he or she will go to the yellow pages to help them decide who they will […]
One to Many Marketing
Learning Objective 1. What one to many marketing is 2. Why use one to many marketing? 3. Different ways to use one to many marketing 4. How to get book authors to give presentations on your website free. What one to many marketing is. One to many marketing could be mediums such as radio, TV, and newspapers, but that is not the kind of marketing I am going to talk about. One to many is just what it sounds, one source delivering a marketing message to many receivers such as […]
How to Get Authors to Give You 50% of Their Book Profits
Learning Objectives: 1. Most authors can’t sell their books. 2. Create a marketing plan to sell to his demographic. 3. Create a website to use to market books on a targeted topic. 4. Various products that will make money for you. 5. Execute the marketing plan. 6. Different ways to sell author’s books. When it comes to making money on the Internet, there are many ways to do it. Most people think the only ways to make a fortune is to sell products on the Internet. But what should one […]
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