May 19, 2010 by Bill Cherry 1. What is newspaper advertising and when to use it? 2. What is TV advertising and when to use it? 3. What is radio advertising and when to use it? 4. Yellow page advertising and when to use it? 5. Direct Mail/ Direct Marketing. 2. General Advertising: Target market: Demographics: describes the customer’s age, sex, income, education etc. Demographics help identify the kind of advertising and what medium to use. Physiographics: describes what people think, believe, opinions, morals, attitudes. Physiographics can be used to […]
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How to Use Yellow Page Advertising
by Bill Cherry The yellow pages are the most powerful advertising medium for certain kinds of businesses. Yellow page directories can be found in every home and almost every business. The total reach (the total number of people who have a directory) is almost 100% of the population. Unlike other media, people use the yellow pages when they are ready to buy. If a buyer needs a lawyer, insurance agent, or a medical specialist he or she will go to the yellow pages to help them decide who they will […]
Develop a Business Network
Objectives: Reason businesses fail Starting while not knowing other skills Board of directors People you know Friends and family Vendor’s suppliers 1. Why most new businesses fail? a. start a business knowing a skill but not other areas of business. b. when you open a business you also need to know about marketing, sales, taxes, book keeping, employee and quarterly taxes, sales tax, human resource issues to prevent being sued by disgruntled employees, operations, customer service, shipping and more. 2. How do you prevent or deal with […]
Creating an Advertising Campaign Pt.2
Strategy creation What strategy is: the thinking, problem solving, planning how to achieve objective Identify target audience Examples of strategy 1. use only radio advertising with different music formats to reach target audience 2. Have monster trucks on site, for young male adults, allowing customers to ride in them 3. Have bikini or wet t-shirt contest and drawing for a free iphone. Create tactics What tactics are: the doing of the strategy. How you will accomplish the strategic objective Examples of tactics: Advertising on all radio stations the target customers […]
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