Strategy creation
What strategy is: the thinking, problem solving, planning how to achieve objective
- Identify target audience
Examples of strategy
1. use only radio advertising with different music formats to reach target audience
2. Have monster trucks on site, for young male adults, allowing customers to ride in them
3. Have bikini or wet t-shirt contest and drawing for a free iphone.
Create tactics
What tactics are: the doing of the strategy. How you will accomplish the strategic objective
Examples of tactics:
- Advertising on all radio stations the target customers listens to.
- Contact and buy radio time on the following stations-K-WAG hard rock,
- K-SL-AM talk, K-SOP country, and K-XYZ sports format.
- Contact local university with flyers asking for volunteer women to compete in a wet t-shirt contest, call and arrange to have the monster truck show up.
Establish target date
- Check holidays, celebrations, weather,
- Monitor competition, newspaper research.
- Identify trends, certain products sell better at different times.
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