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Innovation Secrets

How can you get it if you don’t have it? Harnessing the ingenuity of innovation can be a daunting task, so learning this attribute incrementally is the best course of action.  The creative genius behind innovation is somewhat of an ‘acquired taste’ and can be systematically cultivated.  If you are looking to ‘acquire the taste’ of true innovation then one of the first steps is to start small.  One may seek to acquire this most prized attribute by constantly looking at ‘life’ through the glasses of innovation.  Look for creative […]

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Finding a USP

It goes without saying that your Unique Selling Proposition (USP) is one of the most important aspects of your business.  The USP is really the overall guiding light to your business, as well as serving as a compass to decisions like branding, marketing, positioning, promoting, and distinguishing your business from the competition. The difficult part is that many business owners have a rather tough time nailing down what their potential USP should be. In many cases a USP is a statement which clearly articulates what you are about and why people should […]

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Tradeshows 101

What are trade shows? Trade Shows are Events where Manufactures, distributors and many other resources come together to promote their products and get new clients. These are one of the best places to gain access to suppliers more then willing to sell their products to you is at a wholesale, drop ship, or manufacturer trade show.  These trade shows take place all over the country from Hawaii to Las Vegas to New York.  If you are really interested in selling a specific type of product, but are having the hardest […]

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Affiliate Marketing 101

I’ve recently studied the Value of Affiliate Marketing in websites. There are multiple types and functions of Affiliate marketing, and many different ways to incorporate them into your online business. I would like to talk about the three main types of Affiliate marketing and describe some of the best ways to use them in your business. The first thing I would like to talk about is Google AdSense. This form of Affiliate Marketing allows you to place ads on your site and earn extra income by directing your visitors through […]

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