How can you get it if you don’t have it? Harnessing the ingenuity of innovation can be a daunting task, so learning this attribute incrementally is the best course of action. The creative genius behind innovation is somewhat of an ‘acquired taste’ and can be systematically cultivated. If you are looking to ‘acquire the taste’ of true innovation then one of the first steps is to start small. One may seek to acquire this most prized attribute by constantly looking at ‘life’ through the glasses of innovation. Look for creative […]
Archive | Develop Products and Services RSS feed for this section
Finding a USP
It goes without saying that your Unique Selling Proposition (USP) is one of the most important aspects of your business. The USP is really the overall guiding light to your business, as well as serving as a compass to decisions like branding, marketing, positioning, promoting, and distinguishing your business from the competition. The difficult part is that many business owners have a rather tough time nailing down what their potential USP should be. In many cases a USP is a statement which clearly articulates what you are about and why people should […]
Tradeshows 101
What are trade shows? Trade Shows are Events where Manufactures, distributors and many other resources come together to promote their products and get new clients. These are one of the best places to gain access to suppliers more then willing to sell their products to you is at a wholesale, drop ship, or manufacturer trade show. These trade shows take place all over the country from Hawaii to Las Vegas to New York. If you are really interested in selling a specific type of product, but are having the hardest […]
Walmart Changes Slogan
Many people who recently heard about the new Walmart slogan change were quite surprised. A large part of the surprised group were of the stoic traditional marketing camp. Walmart has had its slogan “Always Low Prices” for around 19 years, and this recently mindshift to “Save Money. Live Better” looks to be a poignant campaign designed to directly link the cost savings one can expect at Walmart to the life benefits it brings. Many greet this change with mixed feelings. Many marketers appreciate brand loyalty, brand recongnition, and the investment […]
Affiliates