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The Best Advertising Media for Small Business

May 19, 2010 by Bill Cherry 1. What is newspaper advertising and when to use it? 2. What is TV advertising and when to use it? 3. What is radio advertising and when to use it? 4. Yellow page advertising and when to use it? 5. Direct Mail/ Direct Marketing. 2. General Advertising: Target market: Demographics: describes the customer’s age, sex, income, education etc. Demographics help identify the kind of advertising and what medium to use. Physiographics: describes what people think, believe, opinions, morals, attitudes. Physiographics can be used to […]

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How to Save Thousands of Dollars on Printing

May 12, 2010 by Bill Cherry Saving money with your graphic design: 1.Bleeds- ink that prints and runs off the edge. Using bleeds will often require the printer to use a large sheet of paper to print on thus increasing the cost. 2. Designing difficult designs to print-large solids. Graphic designers sometimes design features into a brochure that are difficult for the printer to print. An example is designing a large soloid color of ink on the brochure. When you have a brochure with the entire back page one solid […]

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Creating and Marketing E-Books

April 28, 2010 by Bill Cherry Creating an E-book: Today more and more people want to make money making and selling E-books. That part of the publishing industry is growing at a rapid pace. It is one of the many ways one can make money on the Internet. I have coached hundreds of students how to create E-books and many have been very successful; it is not as difficult as you might think. 1. Determine the concept or the topic of the book. You have to pick a topic people […]

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How to create an E-book

4/21/2010 by Bill Cherry 1. What are the steps to create an E-book? 2. How to determine the format of the book? 3. How important is the cover design? 4. How to create a name for marketing the book? 5. What are the nuts and bolts of creating an E-book? What are the steps to create an E-book? First: Determine the topic of the book. Second: Do the subject research. Third: Write the text of the book. Fourth: Create the cover and text design Fifth: Create a website and marketing […]

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