Jan
2
Move Over Baby Boomers
Gen X and Gen Y consumers are changing e-marketing. I have noticed the changing requirements of customers wanting transparency, control, and more ways to give feedback. I was surprised to learn that there were many more Gen X and Gen Y’s than baby boomers. Several articles I have read in Internet Marketing publications talk about similar trends. Recent research shows that Internet consumers are now placing more emphasis on online postings, articles, and reviews in order to make their buying decisions. Of course that means e-marketers had better add interactive […]
Dec
19
Answering the Call: Off Shore Call Centers
I recently read an article that gave me insight into the very broad, rapidly changing, call center industry. One of the first exposures I had to automated customer service was with my mortgage company. After several attempts to talk to a person and getting caught in the hold loop, I decided to refinance with another mortgage company. I sent a letter to the bank president telling him why I would not do business any longer. I never heard back from him. Another experience I had was with Earthlink. I had been […]
Dec
11
Internet Research: A Must for Success
The Internet is full of all kinds of research companies. Below are just several I have seen and even collected free data from. In most cases, the data, and research these companies do is done for profit and they sell the specific studies. In the case of Jupitorresearch.com you must sign up for their annual service in order to get their information. After you join, you get access to a lot of studies, reports, and surveys, but there are still many different survey results that must be purchased. Some other […]
Dec
4
Holiday Promotion
According to the latest research by the National Retail Federations and BigResearch, 40% of shoppers have begun their holiday shopping before this November. Overall, 70% of respondents said they planned to purchase holiday items in discount stores such as Wal-Mart or Costco. Also, 47% of consumers said they planned to purchase holiday items online, while 25% intended to purchase from catalogs. The most active online buyers are consumers ages 18 to 44. By comparison, the most active discount store shoppers are consumers ages 55 and older. This year, according to […]
Affiliates