Who are your customers? In my 25 years of working in the advertising and marketing business, I have seen many different businesses use every kind of advertising medium including Television, Radio, Newspaper, Magazine, Direct Mail, Outdoor, Specialty, Internet, and more.“Advertising Doesn’t Workâ€? As I have talked with various business owners, I heard them say, “Radio advertising doesn’t work. I tried it.â€? Others would say, “Radio advertising is the best medium I’ve ever used.â€? Still other business owners would say, “I tried direct mail once and it was a waste […]

 1.Never Rush the Printer, it Costs You Lots of Money. Give him adequate time to print your material. Waiting to the last minute to get printing done costs companies tens of thousands of dollars every year. Here’s why; Design Errors: When a brochure or a form has to be designed or corrections made on an existing printed piece, the person designing or making the corrections doesn’t have adequate time to take a second and a third look over the art before it goes to the press. If mistakes are made […]