Gen X and Gen Y consumers are changing e-marketing. I have noticed the changing requirements of customers wanting transparency, control, and more ways to give feedback. I was surprised to learn that there were many more Gen X and Gen Y’s than baby boomers. Several articles I have read in Internet Marketing publications talk about similar trends. Recent research shows that Internet consumers are now placing more emphasis on online postings, articles, and reviews in order to make their buying decisions. Of course that means e-marketers had better add interactive elements to their websites. They need to be able to give feedback, and read other’s reviews. E-marketers better add a review posting feature to their websites. It will help buyers decide to purchase on their websites.   By Bill Cherry
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