Holiday Promotion

According to the latest research by the National Retail Federations and BigResearch, 40% of shoppers have begun their holiday shopping before this November. 

Overall, 70% of respondents said they planned to purchase holiday items in discount stores such as Wal-Mart or Costco. Also, 47% of consumers said they planned to purchase holiday items online, while 25% intended to purchase from catalogs. The most active online buyers are consumers ages 18 to 44. By comparison, the most active discount store shoppers are consumers ages 55 and older.

This year, according to the NRF, the average consumer expects to spend $791.10 this holiday season, up from $738.11 last year. Some $604 of that spending will be for buying holiday gifts online and offline. Over two-thirds of that amount will be spent on gifts for family members. Just 18% of spending will be on gifts for friends and co-workers. But this is not the full extent that consumers will spend for holiday items. About $187 will go toward holiday decorations, greeting cards and postage, candy and food and other items. Furthermore, the NRF expects shoppers to take advantage of sales and discounts during the holiday season by spending an additional $99 on gifts for themselves. Get geared up for another healthy retail holiday season.