ENT Division Podcast 12-17-08

This week in Entrepreneurship we discuss making your company fun and enjoyable to do business with – focusing on streamlining the buying experience, customer service, and breaking down the purchasing barriers enabling customers to get in and out quickly. We pose these 4 questions:

  1.  What is the current buying procedure that customers must go through when
    purchasing from me?
  2. How is this procedure perceived by the customer?
  3. How can this procedure be streamlined for the customer?
  4. How can this procedure be made more enjoyable for the customer?
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