Creating an Advertising Campaign

December 23, 2008 in e-Marketing, Entrepreneurship, General, Info-Marketing, Market Research, Offline Marketing

Determine the objective

  • Increase sales
  • Improve image, ex. Envirotherm
  • Increase public awareness, This People Magazine

Case: Cherry Mazda Campaign

  • Objective: Increase sales 15% and $250,000, 25 new cars
  • Create the strategy-the planning to obtain the objective
  • Determine the tactics-the doing part to achieve the objective
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