Points: 1. Excess inventory 2. Customer list 3. Dead list 4. Excess time Excess inventory- during my 20 years of working with all kinds of small businesses I found that most have inventory they either have forgotten about because it is either out of date or out of style, or an ordering mistake. If that inventory has been laying around in a corner for years covered up by other junk, take a look at it, it is an asset that is worth something. Example: years ago when I was working in the radio business […]
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Guerilla Marketing Tactics that Work
1. Using other businesses to increase sales: Joint ventures – One way to increase sales is to team up with other businesses that have the same target customer. Example: Let’s say you own a tire store. Your target customer is pretty much men age 20 to 60 years old. You look for other businesses that have the same target customers. There is a local health spa in the area, Gold’s Gym.â€? There is also a sporting goods store several blocks away. You contact the owner or manager of Gold’s […]
Yellow Pages
1. What are the yellow pages? The yellow page directory lists all the businesses in a geographical area. It is one of the most powerful medium there is. 2. Why advertise in the yellow pages? Yellow page ads are always there when people are ready to buy. In addition, they have almost 100% coverage and distribution of directories in any market. Almost everyone uses the yellow pages. 3. What are the advantages and disadvantages of yellow page advertising? Advantages:  a. 100 % coverage of the market ( main major directory and the other independent […]
Having a Website is Essential
Learning Objectives: Know why having a website is important for a business How a website builds credibility What customers expect from businesses What the new customer feedback is that has developed Today business moves at an astronomical rate. Back in the 80’s we used the “brickâ€? cell phone and could only get reception in a limited geographical area. The cost was very high but at the time we thought it increased our productivity by 50%. Today you can call anywhere in the United States with no long distance charges, and […]
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