Learning Objectives: What are E-books? Fastest growing segment/audio books Kind of e-books- novels, non fiction Why e-books Self publishing E-books are simply books that are not published through traditional methods. E-books are published and distributed through the Internet. E-books are the fastest growing segment of the publishing industry. Why? It costs nothing. For decades you had to have many thousands of dollars to print and publish a book. Today with print on demand and the Internet, writers can publish their book on the Internet. Audio books are the second fastest […]
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Five Secrets of Successful marketing
Learning Objectives: 1. Joint ventures, dead lists 2. Trade for advertising 3. Unique Selling Proposition (USP) 4. Other sellers to find your target customer 5. Find Problems in the Industry Using other businesses to increase sales: 1. Joint ventures – One way to increase sales is to team up with other businesses that have the same target customer. Example: Let’s say you own a tire store. Your target customer is pretty much men age 20 to 60 years old. You look for other businesses that have the same target customers. […]
The Best Advertising Media for Small Business
1. What we will learn: 1. What is newspaper advertising and when to use it? 2. What is TV advertising and when to use it. 3. What is radio advertising and when to use it? 4. Yellow page advertising and when to use it. 5. Direct Mail/ Direct Marketing 2. General Advertising: Target market: Demographics: describes the customer’s age, sex, income, education etc. Demographics help identify the kind of advertising and what medium to use. Physiographic: describes what people think, believe, opinions, morals, attitudes. Physiographic can be used to create […]
Easy Selling Techniques Everyone Can Do
Learning Objectives: · Create Your Story · How to Handle Objections · Use Sales Aids · Create a Recontact Program · See 5 prospects per week give info · The Magic of the 12 Reasons to Buy: · Why Should Anyone Buy From You? Introduction: Every business owner needs to know basic sales skills. You don’t have to be a great sales person. Selling is like learning to ride a bike. It’s not rocket science. You can learn basic selling skills that will help you increase your income. Create Your […]
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