Learning Objectives: 1. Find their weaknesses 2. Shop the competition 3. Offer what the competition can’t 4. What do people hate in the industry? 5. Increase the value proposition 6. Service, add-ons, front end load 7. Increase perceived value 8. Create your USP Shop the competition: where are they strong, where are they weak? What do you know about your competition? What do they sell, what do they do? What are the strong points? Why do people buy from them? How are their prices? What are their policies, procedures, guarantees, […]
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One to Many Marketing
Learning Objective 1. What one to many marketing is 2. Why use one to many marketing? 3. Different ways to use one to many marketing 4. How to get book authors to give presentations on your website free. What one to many marketing is. One to many marketing could be mediums such as radio, TV, and newspapers, but that is not the kind of marketing I am going to talk about. One to many is just what it sounds, one source delivering a marketing message to many receivers such as […]
How to Get Authors to Give You 50% of Their Book Profits
Learning Objectives: 1. Most authors can’t sell their books. 2. Create a marketing plan to sell to his demographic. 3. Create a website to use to market books on a targeted topic. 4. Various products that will make money for you. 5. Execute the marketing plan. 6. Different ways to sell author’s books. When it comes to making money on the Internet, there are many ways to do it. Most people think the only ways to make a fortune is to sell products on the Internet. But what should one […]
Five Secrets of Successful marketing
Learning Objectives: 1. Joint ventures, dead lists 2. Trade for advertising 3. Unique Selling Proposition (USP) 4. Other sellers to find your target customer 5. Find Problems in the Industry Using other businesses to increase sales: 1. Joint ventures – One way to increase sales is to team up with other businesses that have the same target customer. Example: Let’s say you own a tire store. Your target customer is pretty much men age 20 to 60 years old. You look for other businesses that have the same target customers. […]
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