1. What are the yellow pages? The yellow page directory lists all the businesses in a geographical area. It is one of the most powerful medium there is. 2. Why advertise in the yellow pages? Yellow page ads are always there when people are ready to buy. In addition, they have almost 100% coverage and distribution of directories in any market. Almost everyone uses the yellow pages. 3. What are the advantages and disadvantages of yellow page advertising? Advantages:  a. 100 % coverage of the market ( main major directory and the other independent […]
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Writing a Sales Letter
When writing a sales letter there are some key elements that you want to follow. The first is you need the headline to grab the reader’s attention, the headline does not check the reader attention then they are not going to read your letter, having a great header will make the reader stop and say I have to check this out. In the header you want to use conversational tones, appeal to the reader emotion. The sales letter is not to make yourself look good or to entertain and be […]
Seven Secrets of Selling Everyone Should Know
Objectives: 1. Reasons to buy 2. Handling objections 3. The sales story 4. Lead with questions 5. If you are afraid to sell 6. Relationships are key 7. The most powerful sales tools Reasons to buy: You must give customers a reason to buy from you. Why should they buy your product? A business person who buys products like yours is generally happy with his sales rep and product. There is no reason for him to change. Changing sales persons is risky; he doesn’t know if you or your product will work fine, it’s a hassle. Create […]
All About Patents, Trademarks, and Copyrights 102
There are three types of patents: 1) Utility patents may be granted to anyone who invents or discovers any new and useful process, machine, article of manufacture, or composition of matter, or any new and useful improvement thereof  Provisional Patent: A provisional provides simplified filing with a lower initial cost with one full year to assess the invention’s commercial potential before committing to the higher cost of filing and prosecuting a non-provisional application for patent It establishes an official United States patent application filing date for the invention. A […]
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