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4/15 Grad Call – The Marketing Mix
The Marketing Mix The marketing mix is a helpful framework that can be used in all types of business and marketing analysis including the process of choosing a product and finding a competitive advantage. The 4 P’s of Marketing Product Price Promotion Place Expanded to 7 Physical Evidence People Process The Consumer Oriented Model The 4 C’s Corporation Commodity Cost Communication Expanded to 7 Channel Consumer Circumstances Resources Mindtools- The Marketing Mix and 4 Ps NetMBA – The Marketing Mix
Protected: 2.16.2010 Finding your hidden assest
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Junk Mail: Make Big Money
Junk mail Direct mail is often referred to as junk mail because most of it is thrown away by the recipient. In fact, only a small amount of direct mail advertising is read by the consumer. A typical scenario is a consumer gets his mail from the mail box and starts glancing over each piece. The mailers he has no interest in (which is most of them) are immediatly thro wn into the trash. The ones of interest are kept and read. When a direct mail campaign is sent, only […]
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