The Marketing Mix
The marketing mix is a helpful framework that can be used in all types of business and marketing analysis including the process of choosing a product and finding a competitive advantage.
The 4 P’s of Marketing
Product
Price
Promotion
Place
Expanded to 7
Physical Evidence
People
Process
The Consumer Oriented Model
The 4 C’s
Corporation
Commodity
Cost
Communication
Expanded to 7
Channel
Consumer
Circumstances
Resources
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