Learning Objectives: What are E-books? Fastest growing segment/audio books Kind of e-books- novels, non fiction Why e-books Self publishing E-books are simply books that are not published through traditional methods. E-books are published and distributed through the Internet. E-books are the fastest growing segment of the publishing industry. Why? It costs nothing. For decades you had to have many thousands of dollars to print and publish a book. Today with print on demand and the Internet, writers can publish their book on the Internet. Audio books are the second fastest […]
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Introduction to Information marketing
What is information marketing? Marketing any kind of information whether it is in the form of an e-book, news letter, website, special report, or white paper is occurring at break neck speed. Information marketing also includes printed books, CDs, news papers, printed media and broadcast media like radio and television. We live in an information age rather than a manufacturing age. Information can be used in many different ways and purposes. Some are: a. Making money is the number one reason websites are created. Almost every business today has a […]
Five Secrets of Successful marketing
Learning Objectives: 1. Joint ventures, dead lists 2. Trade for advertising 3. Unique Selling Proposition (USP) 4. Other sellers to find your target customer 5. Find Problems in the Industry Using other businesses to increase sales: 1. Joint ventures – One way to increase sales is to team up with other businesses that have the same target customer. Example: Let’s say you own a tire store. Your target customer is pretty much men age 20 to 60 years old. You look for other businesses that have the same target customers. […]
The Best Advertising Media for Small Business
1. What we will learn: 1. What is newspaper advertising and when to use it? 2. What is TV advertising and when to use it. 3. What is radio advertising and when to use it? 4. Yellow page advertising and when to use it. 5. Direct Mail/ Direct Marketing 2. General Advertising: Target market: Demographics: describes the customer’s age, sex, income, education etc. Demographics help identify the kind of advertising and what medium to use. Physiographic: describes what people think, believe, opinions, morals, attitudes. Physiographic can be used to create […]
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