Oct
10
Radio Advertising: The Theater of Your Mind
 Radio advertising, like magazine advertising focuses on narrow segments of the listening audience. If you want to reach young white teens, there is a radio station that attracts that demographic group. Do you want to advertise to young males age 25-34, there is a radio station format for that group. Radio stations can deliver every specific demographic target a business could want. Radio also targets life style traits of listeners such as country or rap listeners. Advantages of Radio Advertising The biggest advantage of advertising on the radio is […]
Oct
10
Beyond the Obvious: Hidden Assets
In today’s business environment of rapid change, the typical product must be improved, reinvented or replaced every 18 months. Today’s hot seller will be tomorrow’s obsolete has-beens.  Over 20,000 new food products are introduced into the U.S. market every year. Less than five percent of them become successful and even less become super products. Over seven million patents were granted last year.
Oct
10
Small Business Opportunity is Huge for the Future
Small Business Opportunity is Huge for the Future The small business market in the United States is huge. 99.7% of all businesses in the U.S. are small business (500 or less employees). So you could safely say all business in the U. S. is small business. In 2001 671,800 new businesses were created while 544,800 businesses closed One third of new businesses survive at least two years while one half of new businesses do not survive at least 5 years. Recent studies report small firm failure rates almost one half […]
Oct
10
Local Internet Searches are Growing at Astronomical Rates
 Local Internet Searches are Growing at Astronomical Rates Internet search marketing is seeing a significant growth in local consumer searches. Local online advertising is projected to account for $1.3 billion in spending this year and increase by nearly 51% the next year to $2.0 billion. Local search is experiencing strong growth as more consumers adapt to the ‘always on’ nature of their broadband connection, which enables them to quickly find information on local businesses. With approximately 849 million local searches conducted by Americans in July, local advertisers have a sizable market that […]
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