Dec
23
Creating an Advertising Campaign
Determine the objective Increase sales Improve image, ex. Envirotherm Increase public awareness, This People Magazine Case: Cherry Mazda Campaign Objective: Increase sales 15% and $250,000, 25 new cars Create the strategy-the planning to obtain the objective Determine the tactics-the doing part to achieve the objective
Dec
17
ENT Division Podcast 12-17-08
This week in Entrepreneurship we discuss making your company fun and enjoyable to do business with – focusing on streamlining the buying experience, customer service, and breaking down the purchasing barriers enabling customers to get in and out quickly. We pose these 4 questions: Â What is the current buying procedure that customers must go through when purchasing from me? How is this procedure perceived by the customer? How can this procedure be streamlined for the customer? How can this procedure be made more enjoyable for the customer?
Dec
17
Protected: Ent Graduate Call 12-17-08
There is no excerpt because this is a protected post.
Dec
16
Why Every Speaker Needs Printed Materials, CDs, and DVDs Pt. 4
Professional duplicators will need a master CD or DVD.Thy will transfer data to a second master, then they will make a glass mother master – stamped, create a sample proof. Be careful when you sign off on the proof. Next the CDs, DVDs are manufactured by stamping each one like the old 33 rpm records. Burn disks locally, self or small duplicator- higher unit costs but less cash outlay. Produces very high quality duplication and printing. Printing on the disk or label. Both can print high quality images. Don’t use […]
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