Jan
7
Protected: Ent Graduate Call 1-7-09
There is no excerpt because this is a protected post.
Jan
6
Creating an Advertising Campaign Pt.3
Message creation What is the message? What do you want it to do, How do you want audience to respond. Copy platform- bullet points of feature points you want the customer to hear. Main idea of the ad or spot (context of message delivery) humor, voice over, situation AIDA formula: parts of the advertising ad, print or broadcast-A.I.D.A. Attention getting devices Choice of media, match to audience, media buying Print and Broadcast-include points from the copy platform, the main idea Budget allocation: Spend enough, example-antibiotic, must have enough spots to […]
Jan
5
ENT Division Podcast 1-5-09
Happy New Year and welcome into 2009! This proves to be another year of promise and opportunity. Many economists cite that more jobs and businesses are created during severe times of economic hardship. One of the hypotheses to this occurrence is the need to create a job in times of high unemployment. Entrepreneurs are sometimes forced into experiencing their long-time stifled creativity and business saavy. This week we look at news, elective classes, tips, and training around setting SMART goals for 2009.
Dec
30
Creating an Advertising Campaign Pt.2
Strategy creation What strategy is: the thinking, problem solving, planning how to achieve objective Identify target audience Examples of strategy 1. use only radio advertising with different music formats to reach target audience 2. Have monster trucks on site, for young male adults, allowing customers to ride in them 3. Have bikini or wet t-shirt contest and drawing for a free iphone. Create tactics What tactics are: the doing of the strategy. How you will accomplish the strategic objective Examples of tactics: Advertising on all radio stations the target customers […]
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