When it comes to Social Media Optimization, there are endless possibilities of tools and tricks you can use to build link popularity with the search engines. Here, I want to focus on creating profiles, building network of friends, and link building with profiles.
Creating profiles
So what does it mean to create a profile? A perfect example would be when you sign up for a www.facebook.com or www.myspace.com account, you need to create a profile for yourself. The profile describes anything you want people to know about you or your business: your name, address, phone number, age, sex, interests, hobbies etc. It basically acts like an about us page.
Make sure the social media communities you’re considering meet the following criteria when signing up and creating a profile.
1) Does it allow you to create a static address?
2) Are you able to create your brand within the address of the application?
3) Does it give you followed links?
What is the difference between a followed link verses a non follow link? A followed link will be a regular link that helps to create a back link to your website to build your link popularity. A non follow link is a link that prevents Google from reading it or giving it any credit. To check to see if a social media community uses non follow links go into the code for the link. The code for the link would look something link this:
rel=”nofollow”
So, if the social media community uses a non follow link it would be better to skip signing up for that community.
Here is a list of recommended social media communities to sign up for in building link popularity using profiles:
- You Tube
- Yahoo Answers
- Yelp
- Flickr
- Squidoo
- MySpace
- Digg
- StumbleUpon
- Delicious
- Netscape
- TechCrunch
- Newsvine
- Boingboing
- Amazon
- Tecnorati
- Judy’s Book
- Fark
- Engadget
- Techmeme
- Yahoo Picks
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