by Bill Cherry Everyone at one time or another has had a good idea or an idea that’s not so good. You have had that flash of brilliance when the light bulb in your head went on and you know this is the big one. Of course after a day or so the idea fades and soon forgotten. What is a good idea? Sometimes we think we know but usually we don’t. A good idea will either satisfy a need, create a new product, or a new technology. Does your […]
Archive | e-Marketing RSS feed for this section
Three Ways to Grow a Business
June 16, 2010 1. Get More customers 2. 2. Get customers to buy more 3. 3. get customers to buy more often 1. Get more customers Most business owners and managers use advertising to get more customers. In fact, they often spend 50% of their marketing budget on advertising. They generally use radio, TV, newspaper, direct mail and a few other mediums. Each of those mediums can generate new business if they are used correctly. The problem is most owners don’t know which kind of advertising to use. Every day […]
The Best Advertising Media for Small Business
May 19, 2010 by Bill Cherry 1. What is newspaper advertising and when to use it? 2. What is TV advertising and when to use it? 3. What is radio advertising and when to use it? 4. Yellow page advertising and when to use it? 5. Direct Mail/ Direct Marketing. 2. General Advertising: Target market: Demographics: describes the customer’s age, sex, income, education etc. Demographics help identify the kind of advertising and what medium to use. Physiographics: describes what people think, believe, opinions, morals, attitudes. Physiographics can be used to […]
How to Create a Low Cost Website
by Bill Cherry Every business needs a website: Now days every business needs a website. That includes small one person businesses like authors, lawyers, insurance agents and freelance professionals. Customers expect every respectable business to have a website. If a business doesn’t have a website, potential customers start to wonder, “What’s wrong with this business?” Not having one makes people distrust the business. Example: I coached a student who told me she wanted to get a certain business franchise and ask me to give her my opinion of it. We […]
Affiliates