How does a person bridge the enormous gap between a manuscript and a book? There are three options: trade (commercial) publishing, subsidy (vanity) publishing, or self-publishing. Commercial publishers are the so-called “giants” in the industry. Forty-five percent of all sales are monopolized by five major publishers today: Unfortunately, they’re so big they no longer hear the voice of the little person. Continuing corporate mergers and take-overs compound the problem. Unless you are famous (or infamous), your manuscript has little chance of making it through the corporate front door. And even […]
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Junk Mail: Make Big Money
Junk mail Direct mail is often referred to as junk mail because most of it is thrown away by the recipient. In fact, only a small amount of direct mail advertising is read by the consumer. A typical scenario is a consumer gets his mail from the mail box and starts glancing over each piece. The mailers he has no interest in (which is most of them) are immediatly thro wn into the trash. The ones of interest are kept and read. When a direct mail campaign is sent, only […]
Protected: Ent. Graduate Call 4-29-09
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Protected: Ent. Graduate Call 4-22-09
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