Points: 1. Excess inventory 2. Customer list 3. Dead list 4. Excess time Excess inventory- during my 20 years of working with all kinds of small businesses I found that most have inventory they either have forgotten about because it is either out of date or out of style, or an ordering mistake. If that inventory has been laying around in a corner for years covered up by other junk, take a look at it, it is an asset that is worth something. Example: years ago when I was working in the radio business […]
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Hidden Assets
June 12, 2008 in e-Marketing, Manage Customer Service, Manage Technology, Market Research, Perform Administrative Tasks, Perform Employee Administration
Seven Secrets of Selling Everyone Should Know
May 5, 2008 in Develop Business Strategies, Develop Products and Services, Manage Customer Service, Manage Personal Development, Offline Marketing, Perform Employee Administration, Search Engine Optimization
Objectives: 1. Reasons to buy 2. Handling objections 3. The sales story 4. Lead with questions 5. If you are afraid to sell 6. Relationships are key 7. The most powerful sales tools Reasons to buy: You must give customers a reason to buy from you. Why should they buy your product? A business person who buys products like yours is generally happy with his sales rep and product. There is no reason for him to change. Changing sales persons is risky; he doesn’t know if you or your product will work fine, it’s a hassle. Create […]