May 19, 2010 by Bill Cherry 1. What is newspaper advertising and when to use it? 2. What is TV advertising and when to use it? 3. What is radio advertising and when to use it? 4. Yellow page advertising and when to use it? 5. Direct Mail/ Direct Marketing. 2. General Advertising: Target market: Demographics: describes the customer’s age, sex, income, education etc. Demographics help identify the kind of advertising and what medium to use. Physiographics: describes what people think, believe, opinions, morals, attitudes. Physiographics can be used to […]
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How to Use Yellow Page Advertising
by Bill Cherry The yellow pages are the most powerful advertising medium for certain kinds of businesses. Yellow page directories can be found in every home and almost every business. The total reach (the total number of people who have a directory) is almost 100% of the population. Unlike other media, people use the yellow pages when they are ready to buy. If a buyer needs a lawyer, insurance agent, or a medical specialist he or she will go to the yellow pages to help them decide who they will […]
How to use Newspaper and Magazine Advertising
by Bill Cherry Learning Objectives: 1. Is newspaper advertising the best kind of advertising? 2. Different kinds of newspapers and advertising 3. What are the advantages of newspaper advertising? 4. What are the disadvantages of newspaper advertising? 5. What does “circulation” mean? 6. What does “readership” mean? 7. All about newspaper ad production Newspaper Advertising: The Granddaddy of All Media Newspapers have been around since before radio, before TV, before direct mail and all the rest. For over one hundred years newspapers were the only media available for advertising. It […]
How to Create a Low Cost Website
by Bill Cherry Every business needs a website: Now days every business needs a website. That includes small one person businesses like authors, lawyers, insurance agents and freelance professionals. Customers expect every respectable business to have a website. If a business doesn’t have a website, potential customers start to wonder, “What’s wrong with this business?” Not having one makes people distrust the business. Example: I coached a student who told me she wanted to get a certain business franchise and ask me to give her my opinion of it. We […]
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