If the social media community follows the criteria above, you are ready to build links using profiles. 1) Brand your business name When you create your profile, make sure to brand your business name. What this means is when you create a blog or feed within your account, make sure to put the name of your company within the blog. For example gameznstuff.blogspot.com or mattsiltala.newsvine.com. Basically it means having your brand name within URL of the web page. 2) Tell about yourself or your business This can be done in […]
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Using Profiles to Build Link Popularity 101
When it comes to Social Media Optimization, there are endless possibilities of tools and tricks you can use to build link popularity with the search engines. Here, I want to focus on creating profiles, building network of friends, and link building with profiles. Creating profiles So what does it mean to create a profile? A perfect example would be when you sign up for a www.facebook.com or www.myspace.com account, you need to create a profile for yourself. The profile describes anything you want people to know about you or your […]
Walmart Changes Slogan
Many people who recently heard about the new Walmart slogan change were quite surprised. A large part of the surprised group were of the stoic traditional marketing camp. Walmart has had its slogan “Always Low Prices” for around 19 years, and this recently mindshift to “Save Money. Live Better” looks to be a poignant campaign designed to directly link the cost savings one can expect at Walmart to the life benefits it brings. Many greet this change with mixed feelings. Many marketers appreciate brand loyalty, brand recongnition, and the investment […]
Creating Raving Fans
A recent book that I was introduced to, and readily would recommend to any person, but especially business owners is Raving Fans: a Revolutionary Approach to Customer Service. This book written by Ken Blanchard and Sheldon Bowles is a fantastic read for anyone looking to truly transform their business into a customer-oriented enterprise. I don’t want to give too much away, but the basic premise of the book talks about deciding what it is you want, discovering what the customers want, and finally delivering results plus 1 (or overdelivering). What I […]
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