When you have your message start writing your speech and your book or manuals. When you are finished determine how you will print them? Offset- print large quantities, larger cash outlay Print on Demand smaller quantities, smaller cash outlays print as needed. DVD or CDs – If you are a good presenter, do DVDs, if not use CDs. 1. can read your book into the microphone 2. give your speech 3. elaborate on speech principles Two ways to make CDs and DVDs 1. contact a professional duplicator, minimum order often […]
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Why Every Speaker Needs Printed Materials, CDs, and DVDs
Topics covered: Why materials needed How speakers earn their fees Ways to create credibility Have a clear message How are you different from competing speakers? 1.Why speakers need these materials Four ways to earn money- speaking fee, sell books and workbooks, sell CDs or DVDs, book other speaking engagements. 2. Fees are usually not enough. Many speakers work on a percentage of the door pus any product they sell. Don’s example: Big name real estate guru in property management in Las Vegas Other speakers are hired on a fee only […]
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Create Professional Marketing Materials – Advanced
Logos – should you get one? Absolutely! 1. get a logo designed 2. $200+ 3. use fonts 4. clip art symbols or shapes. Costs vs. quality of materials. You get what you pay for. Having quality printed materials does cost more but not that much more. If printing 500 or 1,000 letterhead, BC, Env, the cost of good paper is neglible. A professional designer is worth it. Ways to save on printing – Which quantity to print Choosing the right printer for your materials. Small quantities – high quality color […]
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