Logos – should you get one? Absolutely!
1. get a logo designed
2. $200+
3. use fonts
4. clip art symbols or shapes.
Costs vs. quality of materials.
You get what you pay for. Having quality printed materials does cost more but not that much more. If printing 500 or 1,000 letterhead, BC, Env, the cost of good paper is neglible. A professional designer is worth it.
Ways to save on printing – Which quantity to print
Choosing the right printer for your materials.
- Small quantities – high quality color laser printer
- Higher quality – print on demand
- Offset printing larger quantities, larger paper size
- Digital
Reprinting your materials.
- Reprints should cost less than the first printing.
- Never give your master disk to the printer, use copies.
- Making minor changes, the printer should not charge for.
- Pressman match the previous printing colors.
- Use the same paper.
Again, a small business needs all the help it can get. One way to look as big as the big businesses is to have marketing materials that are professionally designed and printed.
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