Alot of companies sink thousdands of dollars and hundreds of hours into creative and compelling employee incentive programs designed to improve morale. The problem with alot of these campaigns is the ROI is a little difficult to track. Some may argue that the intangibles of boosting morale in the workplace may be difficult to track, but worth it.  Again circling back to the ROI argument….how do you prove something is worth it if there is no trackable or measurable ROI? We would like to hear some of your ideas for […]

Many new beginning consultants really wonder about their ability to deliver results. We’ve recently received many inquiries about things consultants should be talking about their customers to ensure high-value, high-ROI driven deliverables. Here’s a list: Online Marketing -Website Critique -Creative Brainstorm w/ student and Strategy development -Online Sales Letter Formatting -Article/Directory Submissions -Supply/Demand Research -Identifying target market -Website Design Basics -CPM,CPC,CPA -Increasing website Conversion Basics Offline Marketing -Business/systems Critique -Creative Brainstorm w/ student and Strategy development -Sales Letters Basics -Sales Letters Advanced -3 pillars of Business Growth -Optimum Business Strategy […]