SEO: Constantly Changing
One of the on going changes in SEO is personalization. Recently Google implemented a wide spread integration of personalization in its search engine results. In the past, Google provided two search engine personalization techniques; customization of the individual’s Google home page for quick and easy access to the user’s customized information, and automatic personalization from an individual’s search history. Today there are new personalization features being used by Google.
Just recently Google has combined both options for a user’s home page. Users who sign up for any Google service will be enrolled into three more Google products: search history, personalized search and personalized homepage.
A 2006 Choice Stream Personalization Survey shows that 79 percent of respondents are willing to trade personalization for privacy and the results were especially strong in the 18-24 year old age group.
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