May 19, 2010 by Bill Cherry 1. What is newspaper advertising and when to use it? 2. What is TV advertising and when to use it? 3. What is radio advertising and when to use it? 4. Yellow page advertising and when to use it? 5. Direct Mail/ Direct Marketing. 2. General Advertising: Target market: Demographics: describes the customer’s age, sex, income, education etc. Demographics help identify the kind of advertising and what medium to use. Physiographics: describes what people think, believe, opinions, morals, attitudes. Physiographics can be used to […]
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The Best Advertising Media for Small Business
May 19, 2010 in Blogroll, Develop Business Strategies, Develop Products and Services, e-Marketing, Entrepreneurship, General, Graduate Call Podcast, Info-Marketing, Manage Finances, Manage Technology, Market Research, Offline Marketing, Perform Administrative Tasks, Perform Employee Administration, Perform Marketing Activities
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