Strategy creation What strategy is: the thinking, problem solving, planning how to achieve objective Identify target audience Examples of strategy 1. use only radio advertising with different music formats to reach target audience 2. Have monster trucks on site, for young male adults, allowing customers to ride in them 3. Have bikini or wet t-shirt contest and drawing for a free iphone. Create tactics What tactics are: the doing of the strategy. How you will accomplish the strategic objective Examples of tactics: Advertising on all radio stations the target customers […]
Archive | Info-Marketing RSS feed for this section
Creating an Advertising Campaign
Determine the objective Increase sales Improve image, ex. Envirotherm Increase public awareness, This People Magazine Case: Cherry Mazda Campaign Objective: Increase sales 15% and $250,000, 25 new cars Create the strategy-the planning to obtain the objective Determine the tactics-the doing part to achieve the objective
Why Every Speaker Needs Printed Materials, CDs, and DVDs Pt. 4
Professional duplicators will need a master CD or DVD.Thy will transfer data to a second master, then they will make a glass mother master – stamped, create a sample proof. Be careful when you sign off on the proof. Next the CDs, DVDs are manufactured by stamping each one like the old 33 rpm records. Burn disks locally, self or small duplicator- higher unit costs but less cash outlay. Produces very high quality duplication and printing. Printing on the disk or label. Both can print high quality images. Don’t use […]
Why Every Speaker Needs Printed Materials, CDs, and DVDs Pt. 3
When you have your message start writing your speech and your book or manuals. When you are finished determine how you will print them? Offset- print large quantities, larger cash outlay Print on Demand smaller quantities, smaller cash outlays print as needed. DVD or CDs – If you are a good presenter, do DVDs, if not use CDs. 1. can read your book into the microphone 2. give your speech 3. elaborate on speech principles Two ways to make CDs and DVDs 1. contact a professional duplicator, minimum order often […]
Affiliates