There are five parts of an advertising campaign: 1. Objective 2. Strategy 3. Tactics 4. Budget 5. Evaluation Objective: An advertising campaign exists to accomplish something usually to sell products or services. The objective must be measurable such as increasing the number of units or dollars of sales, increase traffic etc For example- sell 25 cars at a sales Friday, Saturday and Sunday increase sales by $12,000. Strategy: Strategy is the thinking/planning stage. This is the plan to accomplish the objective, what you will do. If the objective is to […]
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How to Find Hot Products to Sell on the Internet
Selling on the Internet is becoming one of the great opportunities for individuals and small businesses. Few if any businesses can be started for a few dollars, easily learned, can be done from anywhere including home, and can generate large amounts of money. The Internet levels the playing field for you and me. Following are a few of the little known ways to find great products to sell on the Internet; products that people want right now, today. Word Tracker- www.freekeywords.wordtracker.com This is one of the great secrets of selling […]
How to Use eBay to Build Your Business
Businesses have a number of different channels through which to sell products. These include retail, wholesale, Internet, and direct sales. There is one classification of sales channels that businesses owners everywhere are overlooking. That is the category of major selling sites such as eBay. Some may ask, “Isn’t selling products on eBay just the same as selling on a business website?” The answer is NO. There is a huge difference and I will show it to you in a moment. Most people have the perception that an eBay business is […]
Basics of Conducting a Focus Group
by Bill Cherry What is a focus group? A focus group is a method to learn what potential customers think about a product, service, or idea. This research method has been used for decades by many of the largest corporations. A focus group consists of a small group of people that get together in a room and talk about products, services, or ideas. The researcher listens and watches the group’s responses to gain insight into customer’s attitudes about the product or service. Many companies that develop new products or services […]
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