Jul
30
Protected: Ent. Graduate Call 7-30-08
There is no excerpt because this is a protected post.
Jul
25
FAQ – Circulation vs. Readership
Here is a fantastic question that came up from the post on newspaper advertising: Circulation vs. Readership Most newspaper ad sales people like to tell advertising customers the paper’s circulation is, for example, 500,000. The number of people who actually read the newspaper is always much less than the circulation. It could be as low as half the circulation number. Circulation and readership are very different and if you don’t know the difference, you could waste a bundle of money thinking your ad is reaching more people than it does. […]
Jul
23
Protected: Ent. Graduate Call 7-23-08
There is no excerpt because this is a protected post.
Jul
19
What About Newspaper Advertising?
Newspaper Advertising: The Granddaddy of All Media Newspapers have been around since before radio, before TV, before direct mail and all the rest. For over one hundred years newspapers were the only media available for advertising. It was the only source of news and information people had available. As radio came along it took a small part on the newspaper’s advertising dollars, and when television came along it changed the whole advertising game. Today with the development of many competing media, the number of people who get their news, information, […]
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