Jul
16
Protected: Ent. Graduate Call 7-16-08
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Jul
12
Radio Advertising – Total Population
Total population and total Radio Listeners The total population in any market is referred to as the “universeâ€? of potential viewers. Ratings: ratings are the number of listeners in a universe (total population) expressed in percentages. For example, if the universe (total population) of a city is 500,000 people, and a radio program has 50,000 listeners, then you have a .10 or a 10 rating. (50,000 divided by 500,000 = 10%). Share: Of all the listeners listening, you have a percent that are listening during a particular time period. In […]
Jul
9
Protected: Ent. Graduate Call 7-9-08
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Jul
8
What to Know About Radio Advertising
Radio Advertising, the Theater of Your Mind Radio advertising, like magazine advertising focuses on narrow segments of the listening audience. If you want to reach young white teens, there is a radio station that attracts that demographic group. Do you want to advertise to young males age 25-34, there is a radio station format for that group? Radio stations can deliver every specific demographic target a business could want. Radio also targets life style traits of listeners such as country or rap listeners. Advantages of Radio Advertising The biggest advantage […]
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