Apr
30
Protected: Grad Call 4.22.13 Business Entities
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Apr
25
Finding Your Niche Market
Very few small business owners do any substantial market research before diving in and starting their business. Increase your odds of success by taking a good long look at the market you’re thinking of entering. How much demand is out there? How much competition? How can you compete? What market niche can you target in order to gain some competitive advantage? Find to more questions to ask before determining your target market at the link below. 10 Questions to Ask
Apr
17
Protected: The Marketing Mix
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Apr
15
4/15 Grad Call – The Marketing Mix
The Marketing Mix The marketing mix is a helpful framework that can be used in all types of business and marketing analysis including the process of choosing a product and finding a competitive advantage. The 4 P’s of Marketing Product Price Promotion Place Expanded to 7 Physical Evidence People Process The Consumer Oriented Model The 4 C’s Corporation Commodity Cost Communication Expanded to 7 Channel Consumer Circumstances Resources Mindtools- The Marketing Mix and 4 Ps NetMBA – The Marketing Mix
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