Coming up with a viable idea for a business or product can be the most difficult part of the start up process. How much demand is there for my idea? How much competition is out there? How do I find my niche? Where’s my competitive advantage? How do I stand out from the crowd? How do I make sure I’m making the right decision? It’s a complicated process and you can never be sure of success. There is always risk involved. There are ways, strategies, and tactics you can use […]