by Bill Cherry
One of the on going changes in SEO is personalization. Recently Google implemented a wide spread integration of personalization in its search engine results. In the past, Google provided two search engine personalization techniques; customization of the individual’s Google home page for quick and easy access to the user’s customized information, and automatic personalization from an individual’s search history. Today there are new personalization features being used by Google.
Just recently Google has combined both options for a user’s home page. Users who sign up for any Google service will be enrolled into three more Google products: search history, personalized search and personalized homepage.
A 2006 Choice Stream Personalization Survey shows that 79 percent of respondents are willing to trade personalization for privacy and the results were especially strong in the 18-24 year old age group.
Another recent development in search engine marketing is with Yahoo! mobile search and marketing. Yahoo Go offers a unique product design, ability to personalize with content from across the Internet. It is also a reinvention of search for mobile phones through Yahoo! oneSearch. The innovative carousel design of the service makes it simple for consumers to navigate the selection of Yahoo! Go personal channels for e-mail, local information and maps, news, sports, finance, entertainment, weather, photo sharing and search features. Keep an eye out for these new search engine developments.
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