Direct mail: Best way to target specific customers. Must know your customers. Advantages are target specific customer groups, target geographical areas, target business categories, and personal residential. Post cards are very inexpensive to print and to mail. You can create very large post cards to get more attention. Be sure to get the requirements from the Post Office Mailing department on where the address and other information goes. Mailers using letters and envelops can be very effective, especially if hand addressed. They are much more expensive. Magazine Advantages: -Best for […]