Wow! It looks like Yellow Page advertising has opened up alot of interest! Here’s a little more for those of you interested in digging into it. Display ads vs. In-column ads You will see large display ads and smaller alphabetical ads. The display ads have logos, photos, additional colors of ink, and lots of information. The smaller alphabetical or in-column ads are placed in alphabetical order rather than by size. Eighty percent of all people who use the yellow pages look at the display ads first, while twenty percent of […]
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Which Yellow Page Directory Should You Use to Advertise Your Business?
Here is a recent question that came up from the previous post on Yellow Pages: Which Yellow Page Directory Should You Use to Advertise Your Business? Every yellow page sales person will tell you that his or her directory is the most used by the most people, and will bring you the most sales. How do you decide which one to use, or should you advertise in more than one? The best way to learn the most used yellow page directory is to ask 20 people which one they use. […]
Yellow Page Advertising, the King of Print Ads
Yellow Page Advertising, the King of Print Ads The yellow pages are the most powerful advertising medium for certain kinds of businesses. Yellow page directories can be found in every home and almost every business. The total reach (the total number of people who have a directory) is almost 100% of the population. Unlike other media, people use the yellow pages when they are ready to buy. If a buyer needs a lawyer, insurance agent, or a medical specialist he or she will go to the yellow pages to help […]
FAQ – Circulation vs. Readership
Here is a fantastic question that came up from the post on newspaper advertising: Circulation vs. Readership Most newspaper ad sales people like to tell advertising customers the paper’s circulation is, for example, 500,000. The number of people who actually read the newspaper is always much less than the circulation. It could be as low as half the circulation number. Circulation and readership are very different and if you don’t know the difference, you could waste a bundle of money thinking your ad is reaching more people than it does. […]
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