Here is a recent question that came up from the previous post on Yellow Pages: Which Yellow Page Directory Should You Use to Advertise Your Business?
Every yellow page sales person will tell you that his or her directory is the most used by the most people, and will bring you the most sales. How do you decide which one to use, or should you advertise in more than one? The best way to learn the most used yellow page directory is to ask 20 people which one they use. Asking customers is another excellent way to get an idea of the most used directory. It doesn’t matter how large a directory’s circulation is. What matters is which one is used the most.
Next, examine which directory carries the most advertising. Other businesses don’t continue to advertise in a directory if it gives them a poor return on their advertising investment. What if you want to advertise in both the main directory and a local or regional directory? Go ahead and try it. Just be sure to ask your customers which yellow page directory they used to find your number or information.
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