Determine the objective Increase sales Improve image, ex. Envirotherm Increase public awareness, This People Magazine Case: Cherry Mazda Campaign Objective: Increase sales 15% and $250,000, 25 new cars Create the strategy-the planning to obtain the objective Determine the tactics-the doing part to achieve the objective
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Why Every Speaker Needs Printed Materials, CDs, and DVDs Pt. 4
Professional duplicators will need a master CD or DVD.Thy will transfer data to a second master, then they will make a glass mother master – stamped, create a sample proof. Be careful when you sign off on the proof. Next the CDs, DVDs are manufactured by stamping each one like the old 33 rpm records. Burn disks locally, self or small duplicator- higher unit costs but less cash outlay. Produces very high quality duplication and printing. Printing on the disk or label. Both can print high quality images. Don’t use […]
Why Every Speaker Needs Printed Materials, CDs, and DVDs Pt. 2
3. Printed materials, CDs and DVDs give the speaker credibility. When you send your materials to perspective conference planners, the fact that you have these materials gives you a great advantage over those speakers that don’t. The conference planner who hires the speaker must justify his/her decision to their supervisors, sometimes the CEO. The materials help sell them on you. 4.You must have a clear message for your speech and material content in order to create them.Your message needs to carry over into all printed material as well as DVD, […]
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