Objectives: 1. Reasons to buy 2. Handling objections 3. The sales story 4. Lead with questions 5. If you are afraid to sell 6. Relationships are key 7. The most powerful sales tools Reasons to buy: You must give customers a reason to buy from you. Why should they buy your product? A business person who buys products like yours is generally happy with his sales rep and product. There is no reason for him to change. Changing sales persons is risky; he doesn’t know if you or your product will work fine, it’s a hassle. Create […]
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Direct Mail for Small Business 102
4. The problem of newspaper advertising: Very expensive: a full page ad in a major metropolitan newspaper can cost $30,000. The expense doesn’t allow small businesses to run ads more than one or two times a week. Only reaches 50% of a market: Example: Print run could be 100,000 Circulation could be 90,000 …Paid and free circulation Readership 60,000 and special sections such as sports could be12,000. You pay for the entire 90,000 circulation when you only want to reach your customers perhaps 10,000 in a five mile radius of your […]
Entrepreneurial Review
With new life of spring fast approaching, many entrepreneurs look at this time of year as both a fresh beginning for life and business. It is time for out with the old and in with the new. Some may even remember New Year’s resolutions and take a renewed look at Q1 business goals. Now is a perfect time to dig into some of the testing you may have been running with different campaigns, marketing initiatives, joint ventures partnerships, the launch of new products and services, or phone scripts. Every once […]
Small Business Dilemma
By: Beau Graves In the business world they are many different ways that you can do things, many different strategies that work. Some entrepreneurs will tell you “The way I grew and built my business is the best way to go bigâ€? everyone has their own opinion on the subject, well here is mine. From what I have seen of the corporate world, and in the small business world there are many different types of entrepreneurs, and some of them are really good at what they do, and some of […]
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