By William CherryThe media talks a lot about Baby Boomer, Generation X, and teen Internet use, but one group that is growing rapidly is tweens. There are many social networks like YouTube but the tween preteeners have their own social networks such as Club Penguin, Whyville.net, Habbo Hotel, Imbee.com and Nickelodeon’s Nicktropolis and more. The tween social networks have more security but preteens spend much of their time blogging and music sharing.Club Penguin had over four million unique visitors in January 2007 according to cmScore Media Metrix in a survey […]
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On Demand: Is Your Business Ready?
By Bill CherryThe future of media is “on demand.” Television on demand, Radio on demand, movies on demand, news and sports on demand, and even publishing’s future is on demand. The media has been talking for years about movies on demand, but it has now become a reality. Traditional advertising media such as television, radio, and newspaper will continue to lose market share as the public demands more and more individual media. As the “on demand” trends evolve, the consumer gains more and more control over the media. A good […]
Multi-tasking Media Users
By Bill Cherry What will Internet and television viewing habits be like in the future? According to Nielson Media Research there are 111,400,000 TV households in the United States. By the year 2050 TV households will grow to over 163,700,000. Not only will the number of TV households increase, but the viewing habits will also evolve into new models. Currently, there are approximately 146 million internet users in the United States. Of those 146 million users, over 70% of Internet users watch TV while online. According to Bigresearch July 2006, […]
The Future is Going Mobile
By Bill Cherry The article says that m-commerce is now in a place just like the Internet was back in the late 90’s. Marketers trying to find ways to create commerce, developing new strategies, and tactics. Mobile communications is definitely here to stay and will be huge even though standards are in flux. Now 85% of mobile initiatives don’t work. Even now marketers are trying to learn how to use the medium, what audience, demographics, etc. The examples of the Nike and Volvo campaigns show good possibilies of how this […]
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